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  • Writer's pictureJosé Sauco

The Impact of Messi on Miami's Economic Growth

Updated: Oct 3, 2023

The arrival of global soccer star Lionel Messi to Major League Soccer (MLS) has caused quite a stir. Specifically, Miami has become the epicenter of this soccer and economic phenomenon. In this article, we'll explore how Messi's presence in the MLS is fostering economic growth in Miami.

Boost in Soccer Popularity

Messi's arrival has sparked a surge of interest in soccer in Miami and across the United States. This growth in the sport's popularity has led to an increase in match attendance, generating significant revenue from ticket sales, merchandising, and sponsorship deals.

Stimulation of Tourism

With Messi playing in Miami, the city is attracting a large number of domestic and international tourists eager to see the star in action. This is boosting the hospitality and retail sectors, with an increase in hotel occupancy and higher tourist spending in restaurants, shops, and local attractions.

Increase in Investments

Messi's presence in the MLS has also attracted significant investments in sports infrastructure and in the city in general. Investors see the potential for return in a market that is growing in popularity and demand, whether in the construction of new stadiums, training centers, or even in the real estate market.

Greater Global Visibility

With Messi in Miami, the city is receiving unprecedented global attention. This increased visibility is benefiting the city in terms of investments and tourism, but it's also putting Miami on the map as a global sports hub, which could have long-term economic benefits.


Lionel Messi's arrival to the MLS is having a significant economic impact on Miami. The boost in soccer popularity, the stimulation of tourism, infrastructure investments, and greater global visibility are all contributing to the city's economic growth. In essence, Messi is not only changing the game on the pitch but also changing the economic game for Miami.
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